Why Hendrick

Why BMW of Murrieta?

A Truly One-of-a-Kind Customer Care Experience at BMW of Murrieta, a member of the Hendrick Automotive Family

At BMW of Murrieta, while we recognize the majority of our customers come in to take a look at our selection of new BMW models, our aim is to have you walk away with something far more profound: the feeling that our team is on your side, and is wholeheartedly committed to delivering the highest caliber of service possible.

What Makes Us Different?

There is certainly no shortage of car dealerships out there; and so, in an effort to distinguish ourselves from the masses, BMW of Murrieta is always striving to go the extra mile. Not only will you find our team to be incredibly accommodating on all fronts, we'll anticipate your needs to proactively serve you.
  • Newest BMW facility in the Southern California area, conveniently located with easy access off the 15 Freeway
  • Complimentary WiFi, refreshments, gourmet fresh ground coffee and snacks
  • Courtesy vehicles and shuttle service offered upon request
  • Complimentary car washes when your vehicle is serviced with us

Join The Family

After your initial purchase, when you return to our store for the occasional routine maintenance, you'll see our commitment to your complete care and satisfaction is as unwavering as ever before.

We are confident you will be so pleased with any and all services you have conducted here, you'll feel compelled to share your experience with friends and family. If and when you do, our customer referral program is our way of saying "thanks for spreading the word!" Get all the details about this program when you come into our store today.

 Our Mission

We strive to be a leader in the industry as the premier automotive retailer worldwide. We are proud to follow the Hendrick Advantage, a set of core values our Hendrick Automotive Team lives by and strives for every day.

  • Teamwork, Trust and Respect
  • Integrity
  • Customer-Centric Commitment
  • Passion
  • Accountability
  • Commitment to Improvement

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