Why Buy a BMW?

“Should I buy a BMW?” Corona shoppers might find themselves asking this question when they’re thinking about investing in a luxury vehicle. Of course, at BMW of Murrieta we’re inclined to say the answer is yes! BMW models set the standard for what a luxury vehicle should deliver, offering cutting-edge BMW-exclusive features, heart-pounding performance, and premium interiors. Learn more about how a new BMW can change the game for your Riverside commutes below.

The Ultimate Driving Machine: BMW M Performance

The BMW M Performance lineup has been bringing heart-pounding performance to Ontario drivers for decades. Throughout that time, expert BMW engineers have dedicated themselves to pushing the boundaries of production vehicles with track-inspired power and unparalleled agility to make for the ultimate driving experience. In fact, the fastest BMW to date –– the BMW M5 –– is able to accelerate 0 – 60 mph in just 3.1 seconds!

Of course, there are several other M models to choose from that follow close behind when it comes to engine performance:

  • M2 Competition Coupe
  • M3, M4, M5, and M6
  • X3 M and X4 M

The Height of Luxury: BMW Individual

If you’re considering a new BMW as your next new coupe, sedan, or SUV, it goes without saying that you have a great appreciation for all things unique. With BMW Individual, you can take the style of your BMW interior to the next level with a personalized touch.

“BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.” – Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

When you craft a BMW that is uniquely yours with BMW Individual, you can cruise through San Diego knowing there’s no other vehicle on the road that is like yours. Just don’t be surprised if you turn a few heads along the way! Check out your customization options, here:

  • Custom Colors: Choose from exclusive hues like Moonstone Metallic, Ruby Black Metallic, color-shifting effects, matte finish options, and more.
  • Interior Materials: Choose from a variety of premium leathers like Full Merino leather, and warm up the cabin with fine-grain wood trim, silks, and more.
  • Personalized Touches: Select custom inlays, add signets and monograms, and even pick precious stones to outfit your BMW.

BMW Brand Comparisons

Among an increasingly competitive luxury vehicle segment, BMW models have no problem standing up to the competition. So, which is better, BMW or Mercedes-Benz? Or Audi? Or Lexus? When you get behind the wheel to thoroughly explore the likes of BMW vs. Mercedes, Audi vs. BMW, or Lexus vs. BMW, we think you’ll find that only BMW delivers the well-rounded balance of refined style and next-level performance you’ve been searching for.

Test Drive a New BMW at BMW of Murrieta!

After learning more about BMW features and benefits, we hope you’re no longer wondering “should I buy a BMW?” but instead “where can I buy a BMW?” If you’re shopping near Corona, you’ll find the full BMW lineup, including the M Performance models, at BMW of Murrieta! Contact us today to schedule a test drive in one of our reliable luxury models. Apply for financing before heading out to get pre-approved, then check out our new vehicle specials to explore your savings options.

More from BMW of Murrieta

  • Your Guide to the 2022 BMW X3 Interior

      With a maximum towing capacity of 4,400 pounds, the 2022 BMW X3 is a great companion for weekend adventures near Corona. But when it comes to passenger comfort and cargo space for journeys near and far, how does the 2022 BMW X3 interior hold up? With up to 62.7 cubic feet of cargo storage…

  • 2022 BMW X1 Interior Overview

      The 2022 BMW X1 is the most compact SAV® in the BMW X Model lineup, meaning it provides agile handling and swift performance on the Corona streets. Considering its small stature, you may be wondering: Does the 2022 BMW X1 interior check all of your boxes when it comes to luxurious appointments and practical…

  • 2022 BMW X3 Towing Capacity

      The 2022 BMW X3 is a small SUV with expansive horizons. Whether you’re running an errand in Corona or gearing up for a camping trip, the BMW X3 is ready for anything at a moment’s notice. There are many features and performance specs that contribute to its adventure-ready nature, including the 4,400-pound BMW X3…