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What Does BMW Stand For?

BMW X7 parked on a desert road

Have you pondered what BMW stands for when you see a BMW on the roads of Corona or while you are researching a brand new luxury car? Fortunately, BMW of Murrieta has the details. BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. What makes this name unique? In German, the term Motorenwerke is typically a single word. Learn more about the BMW name at BMW of Murrieta near Riverside. If you have any questions, do not hesitate to contact us. We have answered the question, “what does BMW mean?” Now let’s look at the history of this reliable luxury brand.



How Did BMW Get Its Name?

BMW has its origins over 100 years ago in a few different companies that manufactured vehicles and aircraft engines. Listed below are just a few highlights of this iconic automaker:

  • The Rapp Motorenwerke company, founded in 1913, manufactured aircraft engines in Munich, Germany. When founder Karl Rapp left the company in 1917, the name was changed to Bayerische Motoren Werke.
  • “Bayerische” (Bavarian) indicates the company’s headquarters in Bavaria, a federal state in the southeastern part of Germany bordering Austria and the Czech Republic.
  • The blue and white circular BMW logo was influenced by the look of the Bavarian flag, which features a blue and white checkered diamond pattern.
  • The full name of the company is actually BMW AG. What does “AG” stand for? It means Aktiengesellschaft, which is defined as an incorporation owned by shareholders.
Front-facing gray BMW 3 Series on a blue gradient background

What is a Bimmer? What is a Beemer?

“Beemer” and “Bimmer” are slang terms for a BMW motorcycle or BMW automobile in English. While these terms are common, there are some discrepancies about the proper usage of the terms. There are some that believe “Beemer” is specific to motorcycles, while “Bimmer” designates cars. In Canada, however, “Bimmer” is used to refer to both motorcycles and cars.

What is the BMW Slogan?

In 1974, “The Ultimate Driving Machine” BMW slogan was selected for use in North American markets. In 2010, this slogan was briefly replaced with the slogan “Joy.” This lasted until 2012 when “The Ultimate Driving Machine” was once again made the slogan for the brand.

Experience the BMW Difference at BMW of Murrieta

If you are interested in finding out more about the BMW brand at BMW of Murrieta, such as who owns BMW, whether the luxury brand is foreign, or what is the fastest BMW model, our team would be glad to answer any questions you may have. If you would like to experience the BMW legacy in person to help answer your question of “should I buy a BMW?” set up a test drive on the Murrieta roadways. Contact us today at your convenience.

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